Crafting compelling — and relevant — content is most likely one of your biggest marketing challenges.
And you’re not alone. 48% of marketers say their biggest content marketing challenge is creating truly engaging content, and 44 percent say it’s producing enough content.
With so many channels to create and distribute content today, MINDSCAPE understands the opportunity — and burden — that comes with constantly churning out compelling content. We also know that before you can create great content, you first have to start with a solid strategy. Our expert content strategists are here to help you create a content “review and direction,” personalized to your business.
Branded Content Review
First, we need to understand who you are and where you are.
As part of our branded content review, we’ll ask a slew of critical questions to help us get to know your business and understand what it takes to create stellar content for your audience. We’ll also review your current content, and in the end, you’ll walk away with a detailed assessment (the good, and the bad!). We’ll outline things like:
- Business goals
- Online objectives
- Success measures
- Key audiences
- User needs
- Competitive environment
- Assessment of your current website content
- Assessment of your social media content
Branded Content Direction
Then, we’ll map out where you need to go next.
Our branded content direction is designed to give you a detailed plan of where to go next in terms of your content. We’ll map out a strategy for you that includes:
- Project objectives with corresponding tactics
- Key messages, calls to action and supporting content
- Keyword recommendations
- A style reference guide
- A content calendar
- Extra tricks and tips about writing great content, headlines, blogs and social media posts
Our team understands how to leverage content for business. We’re armed with expert content strategists ready to help you achieve success. Contact us to learn more today!