Super Bowl Ads Rival Game In 2010, According To Hanon McKendry / Mindscape At Hanon McKendry Poll
GRAND RAPIDS
, Mich.,
Jan. 26
/PRNewswire/ -- Super Bowl ads remain a big draw for viewers, with over
57 percent of U.S. adults who expect to watch Super Bowl XLIV planning
to tune in as much or more for the commercials as for the game. This
is a 5 percent increase from 2009. According to the latest Hanon
McKendry/Mindscape at Hanon McKendry poll conducted online this month
by Harris Interactive®, 71 percent of U.S. adults plan to watch Super
Bowl XLIV, with 35 percent of those anticipated viewers watching
equally for the ads as for the game and nearly 22 percent tuning in
exclusively or predominantly for the commercials.
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