MINDSCAPE at Hanon McKendry, a Grand Rapids-based Internet marketing and web development firm, has brought on Mike Yoder as a web marketing specialist. In addition to sharing responsibility for business development, Yoder will assume oversight of the Mindshare Process, the firm’s web marketing strategy consulting service.

“There has been exponential growth in demand for Internet marketing services,” explained Pete Brand, co-founder of MINDSCAPE at Hanon McKendry. “Social media is integral to any Web marketing strategy, and Mike has set himself apart as a leader in this arena. We are very fortunate to have him on board, and we’re confident that this relationship will expand both Mike’s and our firm’s leadership positions in strategic Web marketing.”

Yoder will retain ownership and management of LinkedUp Grand Rapids, a LinkedIn networking group that he grew from 400 to over 3,500 West Michigan professionals in just 14 months. One of the featured presenters at MINDSCAPE’s Mindshare Process workshop on January 14-15, Yoder will also continue to serve as a speaker on social media marketing at area conferences and workshops.

He joins MINDSCAPE after serving in account management and business development for OtterBase and Kelly Scientific Resources. Prior to that, he worked as a management and staffing consultant for various companies including VM Strategies and Meijer. After graduating from Western Michigan University with a Master of Arts in Organizational Communications, he served for seven years as director of human resources for US Signal.

About MINDSCAPE at Hanon McKendry
MINDSCAPE at Hanon McKendry is a web success company that creates powerful, user-friendly websites and web marketing programs on the proprietary WEBTRAIN platform to provide consistent investment return for over 500 clients. MINDSCAPE at Hanon McKendry understands the critical components of effective marketing strategies, web design, app development and social media, also providing marketing services that help companies understand target consumers and their shopping behaviors. With award-winning service, state-of-the-industry technology, and reliable, measurable results, the firm and its platform enjoy a remarkable 99 percent client retention rate.

MINDSCAPE serves as the interactive division for Hanon McKendry, a national brand consulting, advertising and marketing firm that excels at helping clients shift perceptions beyond what their brands offer to what their brands mean. Nearly 80 percent of the firm’s annual revenues are derived from major initiatives to launch, re-launch or restage brands. Hanon McKendry has worked extensively with leading corporate clients including Furniture Row Shopping Centers, Rayovac Batteries, Rubbermaid Home Products, Wilsonart and Zondervan (a division of Harper/Collins Publishing). The firm has also earned national recognition for its issue-based campaigns and brand development for clients such as the Alliance Defense Fund, Salvation Army, National Arbor Day Foundation, World Vision and the Gerald R. Ford Presidential Library and Museum. Hanon McKendry is a Gravity Six Alliance partner. www.mindscape-hm.com / www.hanon-mckendry.com / www.gravitysix.com