Internet Marketing Analysis
Mindscape’s specialists will work with you to gain the appropriate information about your business and its products and services; geographic considerations; the target audience profile; current marketing activities; your goals and objectives; competitor information; and a beginning list of keyword phrases.
The Internet Marketing Analysis step then continues through four tasks: Competitive Research, Keyword Analysis, Website Analysis and Baseline Search Engine Rankings.
Competitive Research
During this task, in-depth research is conducted to determine the SEO strategies of each primary competitor. Competitive strategy research includes keyword selection, meta-tag contents, page contents, link popularity and search engine ranking. In short, we determine what is working and what is not working for each of your major competitors.
Keyword Analysis
Next, we work with you to define the keyword phrases that are relevant to your Buyer Personas. We begin the process with an initial keyword list that is comprised of your current keywords and the keywords that are being promoted by your competitors. From that list, we begin researching alternate keyword phrases to determine the optimum set of keywords that your Buyer Personas would use to find your company, products and services, industry and, geography. Our keyword research is based upon statistics developed from over 360 million web searches performed within the last 60 days.
Based upon the competitive and keyword analysis results, we create a keyword recommendation list that includes monthly search estimates. This list is then reviewed, edited and finalized by you.
Website Analysis
During this task, our SEO specialists study your website structure; loading speed; meta-tags; navigational elements; page content; search engine friendliness; and in-bound, outbound and broken links. Next, your website code is validated against the latest standards as specified by the World Wide Web Consortium (W3C).
The goal of this task is to identify the necessary changes to improve overall visibility in crawler-based search engines and to remove any website indexing barriers. Improving certain elements of your website’s architecture and design can increase the number of pages that are indexed and will increase the likelihood that your pages will rank higher.
Baseline Search Engine Ranking
Finally, baseline search engine rankings are recorded to measure how deeply a website is indexed within the major search engine databases prior to the optimization and submission steps. Later, additional Search Engine Ranking reports can be recorded for comparison.