The Internet is constantly changing. You know this. And so does your competition. We constantly work with companies to improve their search engine visibility and, depending on the competitiveness of the industry, watch their position rise and fall monthly. If you want to continuously bring a steady stream of organic (natural) traffic to your site, you need to stay on top of the most current algorithms and, more importantly, monitor your competitor’s efforts.
Our ongoing Search Engine Marketing work is based completely on your budget and how aggressively you’d like to control the “online space” in which your company falls.
Monthly Strategy/Review Meeting
We meet with you each month to review the previous month’s results and also plan our strategy for the coming month. It is important to take into consideration seasonal trends, hot news topics, new product availability, and any other relevant events or conditions in your industry. Once we know what is happening in your space, we work to take advantage of those happenings and position your company as the authority and direct as much relevant traffic to your site as possible. It is extremely important to keep our focus on the initial plan and make modifications if necessary at this meeting.
Based on the results of our plan and the effects of the industry, we’ll need to make modifications to your sites content and also the elements of the code which affect your search engine positioning. We make these modifications monthly if needed to continually improve your placement in the search results.
Landing Page Creation / Implementation
Since we are constantly monitoring the search levels and trends within your industry, we can identify “hot spots” and create landing pages within your site for both organic reach - and to work in tandem with your Pay per Click campaigns. These landing pages will be crafted based on user behavior to maximize the conversion rate of the website and perpetuating a solid brand experience for the visitor.
Ongoing Link Building
During our strategy creation phase of the Internet Marketing Analysis, we’ll identify the most effective tactics in your industry and assist you with the ongoing facilitation of these tactics. Link building is one of the most important pieces of search engine optimization and raising your company website in the search results. Some of the tactics we use for ongoing link building may include any or all of the following:
- Article submission
- Directory submission
- Online news release submission
- Blog direction
- Forum participation
Email Marketing Management
Research has proven that email marketing can deliver up to a $49.00 return on every dollar spent. We will work with you to strategically develop an email marketing plan that will help generate sales from your existing email database and/or an email database we strategically build. It is important to carefully balance value with advertising when executing these campaigns.
If you'd like to get the most out of your website, please contact us today.