webTRAIN™ - a low-cost, ready-built, flexible Web platform
"webTRAIN™, our ready-built flexible Web platform, enables us to become the innovation
engine for our clients. We are proactive in bringing new methods, ideas and
marketing trends to their attention as part of our ongoing relationship."
- Paul Ferrier, Co-Founder
We often find clients invest well to produce a high quality, user-friendly website,
but the annual budget is consumed by the development. When this happens, the
site exists with little to no
web marketing
support. And after nearly 500 developments, we know the clients who are
truly benefiting from the web are also
marketing
on the web. A great website + great web marketing = success.
What is webTRAIN™?
webTRAIN™ is a community-centric approach to website development and management for
our clients. It's more than content management. It’s more than marketing.
It’s more than you will commonly get with any stand alone website.
It’s
managed. It’s always current. It’s always evolving. It’s more
efficient. It's ready for you today!
webTRAIN™ is an incredibly robust code base shared among a group of organizations.
All of the it's tools (such as blogs, custom forms, news listings, image galleries,
discussion forums, etc) are available at the click of a button. The platform is
continually updated to incorporate new standards, new functionality and new web
services.
Our clients will benefit from one another by
sharing features and development
costs. By reducing the cost of web development, budget resources can
be allocated to
web marketing. What
does that mean for you? Faster return on your investment, a very important
element with today’s economy.
The Old Way vs The New Way
Everyone knows two brains are better than one. So why not assign that philosophy
to your website? In the sense we’re talking, it’s more like, “Would 100 websites
working together help me more than if I were alone?” The answer is, yes.
Custom Development
All developments are still custom, but when new features are developed, they can
be shared with all sites using webTRAIN™.
“But I don’t want to share”
If you need a custom application proprietary to your business, it can remain private
and closed off to the network. But in general, it is to everyone’s benefit
to share.
Trends and Management
Amazingly, we’re on the web a lot. Chances are pretty good that we’re on the
web even more often than you. The point? Well, we’re on top of emerging
trends and technology. Imagine its 1999 and people are talking about this
new marketing technique called “blogging”. We pay close attention and add
this feature into the platform before most clients even know what it is. This
is how we keep your site up to date with the latest trends of web marketing. With
webTRAIN™, as new technologies develop, they’ll become available for your site at
the click of a button.
The value and life cycle of your website
Like everything, a website has a life cycle. In most cases, a website is considered
out of date if it’s design is more than 3 years old. Depending on your market,
if all the content on the site remains the same for even one month, it’s considered
out of date. At the point it’s out of date, your website can easily become
a negative brand value. Meaning it starts to work against you. If your
competition looks great and up to date with their website, and you look old, this
could negatively impact their impression of your company. And worse yet, cost
you the sale or relationship.
Fixed Cost
Budgeting for a website the old way can be difficult because technology and web
marketing trends are constantly evolving (fast). With our new development
model, you can more easily budget your web investment.
How is it less expensive?
With our new development model, you pay for your custom design and implementation
into the platform. webTRAIN™ requires
less coding, resulting
in a
lower development cost. With this approach, you’ll enjoy a
site with a continually expanding feature set, at a reasonable, fixed cost that’s
easy to budget.
You won’t pay for upgrades for your tools UNLESS you need functionality that is
not built in the system and requires custom programming (such as a proprietary tool
to access your internal databases). The only other time the system will cost
you more is if we update the design for you.
Why would we sell our developments for less?
It’s really quite simple and will benefit everyone. The power is in the number of
clients taking advantage of our environment. Each client contributing a small monthly
fee will give us the ability to focus on developing the best tools for the market.
With this business model, we’re no longer constrained by hours. Instead of having
10 hours to develop a photo gallery for one client, we can invest 100 hours to make
the best possible gallery and make it available for all our clients. We call this
approach “Shared Development.” The quality of our web developments will continue
to increase, while the price goes down. And it’s all because of the environment
we build together.
Request more
information on how webTRAIN™ will help you!