Landing pages, or landing sites, are unique pages that cater to specific keywords and key phrases.
Here's how they work:
INCORRECT: You need to buy some parts for your Polaris four wheeler. You go to Google and search for "Polaris parts". You click on a search result that says they offer Polaris parts. When you view the page, they're featuring Honda parts on the homepage. They also promote Yamaha, Suzuki, and Kawasaki on the same page. As a user, you completed a search on Google to get to this site that isn't what you need, and now you have to search again to try and locate parts for your Polaris. You, like most people, get frustrated, click the back button and move onto the next search result.
CORRECT: Now let's say you do that same search and at the top of the search engine you see "PolarisPartsHouse.com". So you click. And what happens? You're amazed and comforted at the same time because EVERYTHING is POLARIS! You immediately recognize the Polaris colors, vehicles and the large parts diagram. The site design and content all say you're in the right place to find what you're looking for. You make a couple clicks and make your purchase, because it was SIMPLE and EXACTLY what you were looking for! Click here to view the Polaris parts website by MINDSCAPE.
With the correct keywords in hand, we can produce some amazingly successful search engine strategies to assist your business with Web marketing - like what's described above.
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