The Challenge
"Before working with MINDSCAPE, TWO MEN AND A TRUCK® was a great company - with a horrible Web presence."
- Very low lead generation
- Poor user experience
- Focused on TWO MEN AND A TRUCK® - not our customers
- Not ranking well in search engines
Our Solution
"MINDSCAPE helped us by going through a process of understanding our company, looking at our website, and getting research together. We then looked at how we could optimize our current site, as opposed to just jumping into a new design."
- Optimized existing site to produce immediate results
- Developed strategy for a new corporate site
- Developed new content focused on the customer
- Developed strategy for marketing locally with 200 franchisees
- Utilized webTRAIN® to implement everything on time and on budget
The Results
"The results we've seen since working with MINDSCAPE have been fantastic."
- Changed the way TWO MEN AND A TRUCK® markets online
- Saw results within months of working together
- Annual revenue increased $51MM, from $160MM to currently $211MM
- Leads increased 23%
- Bounce rate dropped from 82% to 34%
- Top of search engines nationally and locally
- Happy customers, happy franchisees, happy corporate. Everyone is happy.
Working with webTRAIN®
"I have a staff of roughly 12 to 15 people and 3 to 4 of them are experts in content management. Thing is, they are not really experts - it's easy. Prior to this experience, we'd basically have to put in a work order, we'd have to wait, and we'd have to pay for it. Today, my staff enjoys working on the site. They consider webTRAIN® as easy to use as a Word document in many cases. So when we want to make changes, we make changes. We are always training new staff as we develop our intranet and other products on webTRAIN®."
Bill’s Recommendation
"I would tell someone on the street to give them the keys to your marketing, let them put them in the ignition, and let them go."
