The Challenge
“We didn’t like the current site and it was not performing the way we would have liked.”
- Poor user experience
- Poor navigation
- Poor design
- Difficult to maintain
Our Solution
“MINDSCAPE actually performed research before jumping into any design.”
- Researched what other chambers were doing well
- Organized a focus group of members to find out what was most important
- Developed comprehensive Web marketing strategy based on the Chambers' goals
- Designed and developed a new site, strategically focused on user experience and Grand Rapids, Mich.
The Results
“We've seen a lot traffic to our events and program page, which has helped increase our event attendance.”
- Increase in traffic of more than 20%
- Higher member satisfaction with the site due to improved design and easier-to-find content focused on needs and interests
- Increased event attendance
- Sites are very easy to work with, due to webTRAIN®
- An extremely happy client
Working with webTRAIN®
“We've been able to conduct marketing campaigns, direct people to our website and have information right there on our homepage. That has been really good for us. We can change up content based on some of the marketing efforts we have going on. And we've also been able to add more cool features, including a live Twitter feed, a pop up, surveys, polls, etc. These are things that we didn't have before. It's good to help us stay up to date on what our members and visitors want from us - and our website. It's a lot more user friendly.”
Latricia’s Recommendation
“I would recommend MINDSCAPE because not only do they understand Web design and visible aspects of a website, they also understand marketing and online marketing. Having that expertise to walk us through the process was really great. We got to know a lot about Web design - more than I ever imagined. I feel like I am the Web guru at our office now because of MINDSCAPE and what I was able to learn from working with their team. That was really great.”
