The Challenge
“NHA had done a really good job reaching out to all of the candidates that are interested in jobs at NHA in mass. But we hadn't found a really good way to connect with more senior candidates - our school principals.”
- Lack of engagement of senior candidates
- Help school principles to understand what NHA is all about
- Introduce these candidates to people of NHA
- No online presence
Our Solution
“NHA partnered with MINDSCAPE to create a specialized leadership website that helped us to zero-in on this candidate pool.”
- Created a site specifically communicating to the target audience
- Optimized the site for search engines (SEO) to maximize exposure to candidates
- Developed customized videos and content to emotionally connect the experience of working at NHA
The Results
“The greatest success is that we have really outdone our bandwidth. We needed to get more server capacity.”
- 18% increase in candidate response rate
- Substantial increase in traffic
- Significant increase in stickiness of the site (people are staying a lot longer)
- An extremely happy client
Adam’s Recommendation
“As a team, we really enjoyed working with MINDSCAPE. It was a great opportunity to explore new ideas. We didn't always agree on the route forward from the beginning, but often we would debate and think about things together. There was a lot of good collaboration. I think that's sometimes how really good projects work. They kind of take a snaking path through the forest but you end up in a really good place. That's how I would describe our relationship with MINDSCAPE. I think that's a positive attribute. It's good to have a partner who's able to bring the goods to the table. That helps you have thoughtful discussions. So, it's not a relationship where they either said, 'Yes, Adam, I'll totally agree with you,' or expected us to totally go with their ideas. It was more of a collaboration. And I think that led to a successful project.”
