The Challenge
“One of the major problems we had was that we didn't have a way to engage with our candidates.”
- Lacked engagement of senior candidates
- Help school principles understand what NHA is all about
- Introduce these candidates to people of NHA
- No online presence
Our Solution
“We worked with MINDSCAPE to create some very dynamic and engaging videos that really told the stories of some of our schools.”
- Created a site specifically communicating to the target audience
- Optimized the site for search engines (SEO) to maximize exposure to candidates
- Developed customized videos and content to emotionally connect the experience of working at NHA
The Results
“MINDSCAPE helped us engage better with our leadership candidates.”
- 18% increase in candidate response rate
- Substantial increase in traffic
- Significant increase in stickiness of the site (people are staying a lot longer)
- An extremely happy client
Mark’s Recommendation
“I would recommend MINDSCAPE for the video content they created for us, and for really knowing what our needs and target audience needs were - then translating that into a positive result.”
