The Challenge
“The old Pine Rest website was really not very well designed. It was too busy and intimidating to the people who came to visit us.“
- Lack of a coherent Web marketing strategy
- Poorly designed website, creating a poor user experience and lack of engagement
- Difficulty maintaining the site internally
Our Solution
“MINDSCAPE was a really big help to us.“
- Developed comprehensive Web marketing strategy based on the goals of Pine Rest
- Developed new corporate site focused on the target utilizing webTRAIN®
- Optimized all for search engines (SEO)
- Intuitive navigation based on target audience and previous site analysis
The Results
“We are so excited with our new website. Designed by MINDSCAPE, we got what we wanted.”
- Significant increase in traffic
- Increase in requests for literature and information
- Increase in requests for direct help
- Increase in walk-in traffic to admissions department
- Requests for new services through the new site
- Site is very easy to maintain, due to webTRAIN®
- An extremely happy client
Working with webTRAIN®
“What we really love about webTRAIN® is that it's created a content management system for us that is easy for our marketing department to use. We can make real-time changes, updates whenever necessary, and it all works great! It's all fresh, new and brings people back to the site. We love working with webTRAIN®!”
Carleen’s Recommendation
“I would highly recommend MINDSCAPE. We wanted a partner in this entire project. Somebody who could provide the expertise and carry out our vision and our plan for that website. And MINDSCAPE did that. We're really happy with the result.”
