The Challenge
“There were many problems with our old website.”
- Lack of a coherent Web marketing strategy
- Poorly designed website, creating a poor user experience and lack of engagement
- Difficulty maintaining the site internally
Our Solution
“MINDSCAPE came in and really assessed the situation and gave a great evaluation of where we were.”
- Developed comprehensive Web marketing strategy based on the goals of Pine Rest
- Developed new corporate site focused on the target utilizing webTRAIN®
- Optimized all for search engines (SEO)
- Intuitive navigation based on target audience and previous site analysis
The Results
“We couldn't be more pleased with the results.”
- Significant increase in traffic
- Increase in requests for literature and information
- Increase in requests for direct help
- Increase in walk-in traffic to admissions department
- Requests for new services through the new site
- Site is very easy to maintain, due to webTRAIN®
- An extremely happy client
Working with webTRAIN®
“webTRAIN® has been great for us. It's really a user-friendly, customer-focused system that has allowed us to respond to internal requests in a very timely manner. Our previous process sometimes took up to two or three days. With webTRAIN®, we can respond almost instantaneously to any request.”
Joe’s Recommendation
“I would give MINDSCAPE the highest recommendation. We've been working with a team - not just an individual - but a team of people who understand our business, respond in a prompt manner, and really try to work out problems as best as we can. The customer focus couldn't be better.”
